Most of our experience of chocolate comes from smell and taste but also touch, sight and sound. In this episode, we’ll explore the sense people think of most when it comes to eating chocolate—and the one they think of the least. This show was previewed in this segment on KCRW.
Felipe Carvalho, Brazilian sound designer and experimental psychologist, on how sound impacts our experience of the texture of chocolate.
Russ Jones, the co-founder of Condiment Junkie, a creative agency based in London, on how sound influences perceptions of bitterness and sweetness.
Lisa Schroeder, sensory technologist and professional chocolate taster at Mars, on what it means to be the taster for iconic confections such as M&M’s, Snickers and Twix.
Try this with your chocolate. From Condiment Junkie: “Changing between the two sounds as you taste, you should notice a difference in the balance of flavour, and possibly where the sensation of taste is located in the mouth.”